Toaster Strudel - Toaster Strudel Inventor

Toaster Strudel is a toaster pastry brand which was originally notable for being stored frozen, due to innovations in 1980s food manufacturing processes. The pastries are a convenience food, prepared simply and quickly by heating them in a toaster and then spreading the included icing packet on top.

Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985 as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries. In 1994, the company launched the advertising slogan "Something better just popped up". As of August 2013, the company increased the foreign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing".

Flavors

Since the brand's introduction, various flavors of Toaster Strudel have come and gone, and a current list is on the manufacturer's website. Flavors have included:

Toaster Scrambles

A similar Pillsbury product, Toaster Scrambles, is a savory toaster pastry with meat and cheese breakfast ingredients. In 2013 two varieties were available:

• Cheese, egg and bacon
• Cheese, egg and sausage

In popular culture

In the 2004 teen movie Mean Girls, it was fictitiously claimed that Gretchen Wieners's family fortune was due to her father's invention of the Toaster Strudel.